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How Zhongjing’s Modular Furniture Solves The Standardization Dilemma in Chain Restaurant Spaces

Views: 0     Author: Site Editor     Publish Time: 2025-09-25      Origin: Site

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The Chain Restaurant “Space Dilemma” and a Modular Way Out

When Standardization Meets Personalization: The Pain of Expansion for Chain Brands

In F&B, standardization is the lifeline of chains. From recipes and service flows to brand visuals and spatial design, every link requires strict uniformity. Reality, however, often hits hard: floor plans vary wildly across city districts—irregular shops in Beijing’s Sanlitun, ceiling-height constraints in Shanghai’s old houses, column grids in Shenzhen office-tower retail. These physical differences make standardized space schemes stumble again and again.

A well-known tea brand paid dearly: in order to “protect brand tone,” it forced a uniform store buildout, leading to 30% of new stores undergoing costly rework due to space-fit issues—over RMB 150,000 in extra cost per store. This “cutting the foot to fit the shoe” exposes a fundamental flaw in traditional restaurant furniture systems: rigid structures struggle to meet dynamic spatial needs.

scene implementation dining tables

The Modular Revolution: Designing Restaurants Like Building Blocks

After three years of R&D, Zhongjing introduced a modular system that brings a “LEGO-style” combinatorial concept into commercial spaces. The core idea is to deconstruct fixed furniture into standardized functional modules:

  • Base Support Modules: A patented quick-assembly post system with 72 types of connectors to adapt to varying floor conditions.

  • Functional Combination Modules: 20 standard units (booth seating, bar counters, partitions, etc.) supporting infinite horizontal/vertical expansion.

  • Smart Fit System: A BIM-based space-planning tool that generates three optimized schemes in five minutes.

Field data from a hotpot chain: at the 132 m² irregular Hangzhou Hubin store, the system delivered +22% seat count, +35% flow efficiency, and –40% buildout time. This “tailored flexibility” preserves a unified visual language while unlocking each location’s spatial potential.

Cost Re-engineering: From One-Off Spending to Full-Lifecycle Value

Hidden costs in traditional restaurant furniture are often underestimated. Zhongjing’s modular system restructures the cost model:

  • –60% space-remodel cost: quick disassembly/assembly enables non-destructive renovations.

  • 3× logistics efficiency: fold-flat packaging for standard modules boosts per-truck load by 200%.

  • +5 years service life: aerospace-grade aluminum and swap-ready module design reduce maintenance costs.

Equally important is the derived value. A bakery brand uses rapid reconfiguration for seasonality: add 12 outdoor seats in peak seasons, switch to a product experience zone in off-peak, lifting annual sales per square meter by 18.7%. This dynamic adaptability turns space into a strategic operating asset.

From Product to Ecosystem—The Evolution of a Modular System

Custom design booth seating

Scenario Evolution: A Rubik’s Cube for Spaces Beyond Dining

Zhongjing’s modular system is redefining commercial possibilities. In a Shenzhen hybrid bookstore-café, designers combined reading-zone modules, salon-step modules, and pop-up display modules to execute three daily scene switches. A Shanghai light-meal brand uses a height-adjustable bar module as a breakfast bar in the morning, a self-serve station at noon, and a cocktail bar at night—lifting single-store revenue by 41%.

This “space-as-a-service” concept has spawned new business models:

  • Space Subscription: monthly swaps of functional module combinations.

  • Scene Insurance: instant replacement guarantees for damaged modules.

  • Data Optimization: path-and-traffic-based smart iteration advice.

Tech Upgrades: When Modular Meets Digital

Zhongjing’s smart middle-platform is building a digital twin of restaurant space. With IoT sensors embedded in smart modules, operators can monitor:

  • Seat-use heatmaps

  • Furniture wear alerts

  • Dynamic energy analytics

A Japanese-cuisine chain, after optimizing peak-hour module mixes, saw +27% table turns and +43% service response speed. An open API allows brands to connect space data with CRM/ERP, enabling truly intelligent operations.

A Sustainable Future: The Green DNA of Modularity

Amid tightening environmental policy, Zhongjing’s circular-design system shows clear advantages:

  • 100% recyclable aerospace aluminum

  • 92% module reuse rate

  • 65% lower carbon footprint vs. traditional furniture

In a global fast-food giant’s green-store program, 500 stores using the system reduced annual renovation waste by 3,800 tons, equivalent to preserving 26,000 mature trees—reframing how the industry perceives sustainability and ROI.

A New Industry Paradigm: From Product Vendor to Space Operator

Bottom drawer booth seating storage

Zhongjing’s practice is reshaping value across the sector. By establishing a modular ecosystem, the role shifts from furniture manufacturer to space-solutions operator. Its “design cloud + module library + localized service network” triad has helped 200+ brands achieve:

  • New-store build cycles cut to 7 days

  • 100% cross-region replication pass rate

  • –70% space-remodel cost

In an era of consumption upgrade and stock-asset renovation, Zhongjing’s modular system not only solves chain brands’ immediate pain points—it also inaugurates a new epoch of flexible evolution in commercial spaces. When standardization and personalization are no longer a binary choice, the boundaries of spatial imagination continue to expand.


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