When Standardization Meets Personalization: The Pain of Expansion for Chain BrandsIn F&B, standardization is the lifeline of chains. From recipes and service flows to brand visuals and spatial design, every link requires strict uniformity. Reality, however, often hits hard: floor plans vary wildly a Read More

From 0 to 1—Your Thoughtful Partner for a First Store OpeningWhy choose Zhongjing? Because we understand every challenge entrepreneurs face.For restaurant founders, the first store is where dreams begin—and where difficulties start. From site selection and décor to equipment purchases, every step mu Read More

The Unseen Magic of Café Bistro TablesThere’s a quiet alchemy to the perfect café. It’s not just the aroma of freshly ground coffee or the murmur of conversation—it’s the tables. Specifically, the humble yet iconic café bistro table. These compact, often round-topped pieces are more than just surfac Read More

The moment guests step into a hotel banquet hall, their eyes sweep across the room—not just to admire floral centerpieces or twinkling chandeliers, but to locate their place in the story about to unfold. Seating arrangements are the invisible hand guiding conversations, forging connections, and shap Read More

The hum of conversation blends with the clatter of trays. A child giggles as ketchup misses their fries and dots the table. Two strangers accidentally lock eyes over identical bowls of ramen, exchanging sheepish smiles before retreating into their phones. This is the food court: a stage where humani Read More

The Evolution of Fast Food Seating – From Drive-Ins to Digital NomadsThe fluorescent glow of neon signs. The crinkle of grease-stained paper bags. The unmistakable aroma of salt and fryer oil. These are the hallmarks of fast food culture, but there’s another silent storyteller in this ecosystem: the Read More